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Oy this Tiger Woods thing is a mess.

As always, the cover up is worse than the crime. A sports figure possibly having an affair and getting into a domestic dispute with his wife is really not that big a deal.

But when you add deception, power, privilege, and a perception that a rich star is being (or wants to be) treated differently because of who he is, along with changing story lines and cancelled police interviews, you create a media frenzy and fascination that far outweighs whatever actually happened early that morning.

Who is helping Tiger dig this hole even deeper? Let's take a look:

Mark NeJame has primarily devoted his entire career to the practice of criminal defense. His reputation has been achieved over 25 years representing clients charged with almost every type of criminal offense. A passionate and skilled trial attorney and negotiator, Mark has handled literally thousands of cases in his career to successful conclusions on behalf of his clients. Being the Founder and Senior Partner of NeJame, LaFay, Jancha, Ahmed, Barker and Joshi, P.A., Mark is driven in making certain that his Firm and its team of trial attorneys provide creative, aggressive and compassionate representation in seeking the best results on behalf of its clients. Mark routinely takes on significant or complex civil/business litigation, domestic, personal injury and immigration related matters, but over the years has primarily focused on his criminal defense clients.

Mark seems like a respected and qualified Central Florida criminal defense attorney, so what the hail is he advising his client? He needs a new PR strategy and should address this head on.

Meanwhile, Tiger's alleged mistress Rachel Uchitel has hired Gloria Allred.

This is not trending well.